I am sitting here writing this piece, four days ahead of the American election, when the most powerful democracy on earth will choose the leader of the free world. Whoever wins the election, and by the time you read this blog, the winner will be known, the battle has been the most personal, the most bitter and the ugliest election campaign ever fought.  And it will have been at least partly the language of the contest that has decided the outcome.  The language that has been used is the language of extremism, because it has been about objectifying people, putting people into categories and sub-groups so that they can be stereotyped, mocked and degraded. Whether this is women, or Muslims, or Mexicans, or Syrian refugees, or Latinos, Blacks, politically correct white Liberals…….the list is endless. What we do know, is that when you start to do that, these people cease to be names and individuals, and instead become objects.

The language of hate and opposition

From all the research, whether it is on football hooliganism, or racism, or bullying, when someone becomes an object, they can be abused, and ridiculed and discriminated against. The theory goes that when we stop seeing someone as a name and an individual and instead see them as a supporter of an opposing team, we can legitimately beat them up. Or when we stop seeing someone as a name and an individual and instead see them as obese we can make fun of them and bully them online. Or when we stop seeing someone as a name and an individual and instead see them as Black, we can see them as dangerous and violent, and who we need protecting from. This is how the gun lobby in America supports its argument.

This is the language that Donald Trump has successfully used in the American election campaign. Mexicans are rapists and murderers. Women are there for the taking, unless theyre too oldor too uglyto want to take in the first place, and Muslims are the enemy and the scapegoats for many of the worlds problems. This was also the language that Hitler used so successfully in the run-up to World War Two when the Jews were objectified and scapegoated. What started out as political campaigning and harnessing of a popular prejudice and paranoia, ended up as The Final Solution.

About Fiona Maida

Fiona worked in secondary schools in East Leeds as a classroom teacher, Head of Humanities and Head of Sixth Form and Assistant Headteacher for fourteen years, before leaving in 2013 to write and have more time to look after her three boys and elderly parents.

Since then, she has been employed as a consultant by schools throughout Leeds, universities and educational social enterprises; examined for OCR and AQA ; and successfully mentored young people through their critical exam years.

This work has allowed her to work more creatively and have a very unique insight into how a variety of schools work, what they offer and the pressures young people face. She is the current director of Student Navigator.

Twitter @fionamaida

Creating fear by amplifying the language of hate

This however, is also the language of Islamic terrorist organisations, and it will be music to the ears of ISIS and other deadly organisations in the propaganda war and the desperate desire for recruits. Their rhetoric is about objectifying the West and what it stands for. Their hatred is for anything that the West represents, whether that is womens rights, education, free speech or multi-culturalism. Their rigid, patriarchal and often downright wrong interpretation of Islam, and everything that it stands for, as well as mis-use of Quranic verses and concepts such as Sharia and Caliphate, in order to frighten its followers, echoes the fear campaign that Trump has used in this election. He stokes up fear of so-called Radical Islam, and letting in refugees, and any more immigrants, and government, and the establishment, and so on, until the list becomes endless. This is why the gun lobby is so successful in America because it thrives on this fear – fear of the stranger and your neighbour in the Biblical sense, and what they might do and not being able to defend yourself.

How to build bridges as a positive response.

It seems like a long time ago now, when back in February, the Pope questioned Trumps Christianity and said, a person who thinks only about building walls..and not of building bridges is not Christian. This is true of almost every religions true teaching as also of humanism. We all need to be building bridges with our neighbours, whether they be on our street, in our cities, nationally or internationally, if we are to defeat terrorist organisations and dispel anyone wishing to join their murderous ranks. However, if we build walls and demonise and objectify those who are different from us, we will only swell their ranks of people who find themselves disaffected and alienated from the in crowd.


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